Descendant of Italians, Versi Crivelenti Ferrero worked for many years in the field seeking the best alternatives to produce good coffees. Currently she accompanies with immense pride the evolution of her two children, Wagner and Virginia Helena Crivelenti Ferrero, who dedicated themselves throughout their lives to the coffee business of the family. Wagner took over the business that passed from father to son five generations ago, in a traditional dream and passion story of the Crivelenti Ferrero family. Together, their properties amount to 850 hectares and are highlighted in competitions, awarded for quality and for actions aimed at care with sustainability, with the environment in which their properties are installed: Mogiana and Cerrado Mineiro.