Oh, the Naimeg family story is a tale of passion and dedication that takes us back to the early sixties. Gerson’s deep love for coffee led him to plant his first farm in the north of Paraná and show what he was capable of creating. However, life wasn’t always smooth sailing, and after three devastating frosts, Gerson made the decision to venture to the mountains of Minas Gerais to acquire Fazenda Pântano in the city of Coromandel. Despite this challenge, the family held steadfast and now has three additional farms: Bela Vista, Ouro Verde, and Londrina, administered with pride and care by Jorge Fernando Naimeg. The legacy of this family is awe-inspiring, and it warms the heart to see the six siblings united and preserving their family’s history over fifty years later.